The three most typical types of press releases you’ll find on are ones with:

* Strong news announcements about new products, books or services, an award or honor, new hires, upcoming or past events, mergers and acquisitions, business promotions, contests and other changes.

* Soft or “feature” news that connects an organization, service or product with a trend in their industry or in society, or that provides an alternative perspective to a bigger news story. This could include news about a “local” connection to a national or international event, issue or news that shines a “human interest” spotlight on a person, product or organization that is a prime example of or is affected by a story in the news.

* Newsworthy and timely information about the release of a tip sheet, website or white paper that presents a person or organization as an expert in a specific field.