The Campaign Manager’s primary responsibility is to support campaigns for customers who have purchased our annual subscription and help support the Earned Media Advantage team in preparing, launching, analyzing and reporting on Earned Media and Marketing campaigns. The Campaign Manager will coordinate all activities for customer campaigns with The China Box’s various departments including customer success, sales, marketing and editorial.
This will be a great role for young, business oriented and collaborative individuals looking to build a career in public relations, marketing and account management with the opportunity to move into a leadership role within The China Box process and programs.
What You’ll Be Doing
1, Liaise with EMA GT Team – The Campaign Manager will facilitate the campaign strategy for the Earned Media Advantage team, including researching media outs & contacts, preparing & distributing press releases, setting up media alerts & media rooms and analyzing & reporting on campaign data.
2, Analyze Data – In order to gain a clear overview of the customer’s account, engagement managers analyze a multitude of data, such as vision, go to market strategy, whole product and project budgets. From this data, they can create and implement an action plan, once they’ve gained the client’s agreement.
3, Build Campaigns – A key aspect of the Campaign Manager’s role is build processes and productivity within teams for better and more efficient execution of tasks and projects. The Campaign Manager supports many different projects to ensure cohesion between project teams and to make sure that projects meet the initial brief from the client.
4, Identify Campaign Optimizations & Opportunities – The Campaign Manager finds opportunities to improve campaign performance by research media coverage and trends, analyzing past performance and tracking key performance indicators (KPIs).
5, Prepare Reports on Project Performance – The Campaign Manager prepares reports on customer projects to identify achievements and goals met as well as to highlight any areas for improvement going forward.
6, Applying Knowledge of Media and Marketing Strategies – Develop PR plans alongside a team. Utilize media savvy with print and broadcast mediums. Effectively influence decision-makers to promote their brand with an understanding of how broadcast media and its various audiences work.
Qualifications We’re Looking For
- 1-2 years experience in media communications, marketing communications or public relations
- A self-starter, energized by challenges not afraid of them
- Proficient in relevant sales, marketing and productivity tools (Salesforce.com, Marketing Automation, Email tracking, Web alerts/search, Social Media, Excel, etc.)
- Direct Media Experience
- A Strong verbal, written and presentation communication skills
- Strong problem-solving skills
- Relevant: 1 year (Preferred)
- Business Development: 1 year (Preferred)
Please note, employment is contingent upon a successful background check.